About ANNIWEAR

ANNIWEAR creates comfort-first activewear for girls who don’t sit still.

We design pieces girls actually want to wear — and mums can trust to stay comfortable, supportive, and fuss-free through busy, active days. From sport and training to play and downtime, our activewear is made to move with growing bodies and real life.

Every ANNIWEAR piece is thoughtfully designed with soft, high-quality fabrics, supportive fits, and practical details that reduce distractions — no digging, no adjusting, no outfit battles.

Designed for Real Movement

Our activewear isn’t made for one sport or one moment.

It’s made for girls who do a bit of everything — running, training, dancing, climbing, playing, resting, and repeating.

We believe confidence comes from comfort, and when girls feel good in what they’re wearing, they’re free to focus on what matters: moving, growing, and being themselves.

The ANNIWEAR Anytime Standard

This is our promise to girls — and to the mums who buy for them.

Every ANNIWEAR piece is designed to be worn anytime, anywhere, without fuss or discomfort. That means soft, breathable fabrics, supportive fits, and designs that move easily from activity to downtime — no outfit changes required.

If it doesn’t feel comfortable enough to wear all day, it doesn’t make the cut.

Made for Girls. Trusted by Mums.

Designed by girls, for girls, ANNIWEAR creates activewear that balances comfort, durability, and style — without overcomplicating things.

Every piece is made to feel good on growing bodies and hold up to real movement, so girls can stay focused on being active, confident, and themselves.

No fuss. No distractions. Just activewear that works.

Why we started ANNIWEAR

ANNIWEAR began when our own sporty kids struggled to find activewear that felt comfortable, supportive, and easy to wear — not just cute, but practical for real movement.

We wanted pieces girls actually wanted to wear, and mums could trust to stay comfortable through busy, active days. So we created ANNIWEAR.

Designed by girls, for girls, every piece is made with comfort, confidence, and movement in mind — whether they’re at sport, playing, or just hanging out.

Comfort-first fits.

Designed for Real Girls. Approved by Real Mums.

AnniWear is activewear made specifically for girls aged 4–15 not downsized adult styles, not fast-fashion compromises.

Every seam, strap, waistband, and fabric choice is thoughtfully designed for:

  • Growing bodies
  • All-day comfort
  • Confident movement
  • Zero wardrobe battles

From school days to sport, playdates to performances, our pieces are built to move and built to last.

Comfort Is Not Optional

If it pinches, rides up, goes see-through, or ends up at the bottom of the drawer, it doesn’t belong at AnniWear.

We choose quality fabrics, supportive fits, and practical designs because comfort is what gives girls the confidence to move freely, try new things, and show up as themselves.

No fuss. No adjusting. No complaints at all!

Colour That Builds Confidence

Our collections are designed with feel-good colourways and fresh prints that spark joy, creativity, and self-expression because what she wears should make her feel strong, happy, and proud.

Confidence isn’t just taught. It’s worn.

Real Community, Not a Campaign

AnniWear is powered by a real community of girls who are dancers, athletes, adventurers, and everyday movers, who live in our pieces daily.

No staged perfection.
No unrealistic standards.
Just real girls, real movement, and real confidence.

Made to Last, Designed to Matter

We believe buying better matters. That’s why we design with longevity in mind and support circular fashion through our Pre-Loved Program, giving AnniWear pieces a second life and helping Aussie families access quality activewear without unnecessary waste.

Less landfill. More wear. Greater impact.

The AnniWear Promise

Confidence-first activewear girls actually want to wear.
Trusted by mums. Loved by girls. Worn on repeat.